Medicas

Overview

Medicas is a medical brand specializing in abdominal support belts - lumbar belts, postpartum recovery belts, pregnancy support belts, and umbilical hernia belts. I designed the complete brand identity including the logo, visual system, and a structured packaging architecture that differentiates each product line while maintaining a cohesive clinical aesthetic. The deep blue and clinical cyan palette communicates medical authority and trust, while the packaging system scales cleanly across the five product variants.